About Us

We believe your skin, your family’s skin, and your pet’s skin deserves the very best. Our products are simple, handmade, pure, and deeply nourishing. That’s why we handcraft every item with love, care, and a passion for creating something truly special.

Our story began with a personal struggle. As someone with sensitive skin, I, Allison, was constantly frustrated by the lack of skincare products that were truly natural and gentle. I also searched for natural options for my child’s, husband’s, and pet’s skin. Many so-called “natural” options contained hidden irritants and chemicals, leaving my skin feeling worse instead of better. Determined to find a solution, I took matters into my own hands and began formulating my own products from ingredients I could trust. I started formulating my own skincare products when I was in my masters of natural medicine, in 2008. It started with sharing the lotions with friends and family, and mostly giving them as gifts and using them myself and for my baby. In 2009, I started my first company, Vibrance Natural Medicine, as a Natural Health Practitioner. I went on to start a second company, GoNaturalisitc, in 2012, and a third company, Empire Life, in 2016. Now leading us here today, this company, our main focus, Lily’s Skincare in 2024 with my family. 

What began as a personal mission soon became a family endeavor, leading to the creation of a skincare line designed for sensitive skin and anyone seeking a more natural way to care for it, and sharing this with the people we love, our friends, family, our children, and our pets. What makes our products extra special is the expertise behind them. I am a Natural Health Practitioner with a master’s degree in natural health and nutrition. Drawing on years of education and business experience, I carefully formulate each product to be not only effective but also safe and nourishing for even the most delicate skin, and children and pets!

One of the key ingredients in many of our products is tallow. I hand render and purify the grass-fed and grass-finished beef tallow from a local ranch, JT Cattle Ranch. I low temperature purify the tallow five times, making this an intense process of love. Beef tallow is a rich, natural fat cherished for centuries, and packed with nutrients bioavailable to our skin. Tallow closely resembles the natural oils in our skin, making it deeply moisturizing and incredibly soothing, and enhancing our natural skin barriar. It’s a powerhouse of nutrients that hydrates and repairs without any toxic additives, making it especially beneficial for sensitive and dry skin types.

At the heart of our business is more than just skincare, it’s self-care. We’re passionate about creating products that honor your skin and your health while treating the earth kindly. Every product we offer is infused with love, care, and the commitment of a family who believes in the power of nature and science combined. We strive to create something you can trust, not only because of what’s inside but also because of the knowledge and dedication poured into every small batch.

Thank you for letting us be a part of your skincare routine and for supporting our family’s dream. We are thrilled to share our creations with you and hope they bring as much joy and comfort to your skin as they do to ours. We also stand for freedom, medical freedom, freedom of speech, and liberty of God, we are a Christian family as well and believe God is infused into everything we do.

With love and care,
Will, Allison, and Lily